Sustaining Success
January 2012
Envision, Evolve, Achieve

Laurie Mrva

What have you declared for 2012?  Is it that you are going to tweek the activities you are currently doing?  Perhaps resolve to complete that thing you've been talking about for the past 5 years... or let it go.  Maybe you have a desire for a new experience you've never had.  Read the article below on "Execeptional Leaders... Declare the Future".

Share with me what you want to do... NO MATTER WHAT and how I can help you.
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If you haven't decided on that one thing, no worries.

Let's set up your Recharge, Refocus, Review to look

at what happened in 2011, figure out what you want

to happen in 2012 and more importantly, start forming

the action plan to make it happen.


Wishing you Much Success!!!
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Laurie Mrva
Success Facilitator
Achieve Success LLC
Recognizing The Global Demand For Professionals

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Recognizing the global demand for professionals puts you ahead of other businesses. By getting top talent on board before the competitors, your business propels forward. While other executives are still searching for professionals, you already have the best ones on board. In the next year, there are several staffing areas you should consider.

Return On Investment - Project management professionals with IT skills are essential for your organization to succeed. Modern technologies move fast and you have to keep up with the pace. Properly planning projects and overseeing their implementation are crucial to keep your company profitable and progressive. Look for a project manager with leadership abilities, a positive attitude and excellent people skills. 

Protection - Letting the cat out of the bag to your competitors is inevitable unless you employ security professionals. Spam, malware and other attacks threaten your business security every day. As these potential security breaches continue, businesses and their valued clients are compromised. Hiring security professionals is a top priority as more business is conducted online rather than personally or via telephone.

Support - As technology moves forward, you will hire more IT employees and other computer-based workers.  These inevitable hires will need desktop support to adequately serve your business needs. A desktop support professional with proficiency in Microsoft is worth their weight in gold. Their assistance minimizes downtime for new employees as their questions are answered immediately.

Traffic - With more IT personnel comes additional traffic. Advanced technologies such as video add to the potential complications along the way. Professional network administrators keep traffic moving with minimal problems. Computer networking engineers also plan, design and implement the latest technologies your company needs to install.

Cloud - Hire a professional with their head in the clouds. Cloud computing and virtualization are the wave of the future. Be ahead of the crowd by hiring a certified expert in virtualization to handle the latest aspects of IT for your company. An area still forgotten by many, having a virtualization professional on board puts you ahead of the rest.

Harness the power of the global market by hiring professionals in these growing areas. As the competition continues to seek talent, you will already be working with it.t

~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved



Are Your Customers Really Satisfied?

By definition, a satisfied customer is a consumer that has Achieve Success Logohad a desire or need successfully fulfilled. Surveys in and of themselves really do not determine how well your customer satisfaction is. The prevailing problem of surveys is that, in reality, how many customers actually fill out the survey? In addition, many consumers who are given surveys to complete are not necessarily completing them at exactly the time the survey sheet was given to them. How do you know if they are giving the correct emotion that they felt at the exact time that the transaction transpired? In reality, a customer is really not reacting to the business itself when they fill out a survey. They are reacting to the person or entity within the business that helped them.

The true measure of customer satisfaction comes from the people that make up your business. They are the authentic source, the true measure, of "Customer Satisfaction." This is why investing in your employees can just about ensure that a good grade in the "customer satisfaction" standings will be met. Make sure that your employees are satisfied first so that they will end up doing a job that they take pride in. In effect, you want your employees to refer to your business as well as their job as "we" rather than "they." The goal is to get your personnel to think "we" and not "me" or "them" so that reactions will be better toward the consumer. In truth, Isaac Newton's law, "to every reaction there is an equal and opposite reaction," should be an integral part of your business to ensure that customer satisfaction is achieved.

Therefore, investing in your employees and creating programs that increases as well as maintains motivation within the company itself can, even though at times it will be difficult, make sure that your customers will be treated with the upmost respect. If you respect your employees, your employees will respect your customers in turn.

Some perspectives on building customer satisfaction and then the all-important customer loyalty include:

  • Hire the best and most qualified staff that the company's budget allows. These employees should be trained completely, and should receive ongoing training. Knowledge about existing and new products will enable customers to receive the best possible care. Every single consumer in the world doesn't like to hear "I don't know" when there is a problem.
  • In addition, when it comes to your customers, reward your best ones accordingly. Frequent purchases of an item could possibly be offered at a discount, or a coupon, per-se, could be given to a long-standing customer for, let's say, 10% off the next purchase of such and such item.
  • Effective and exceptional customer service, which will invariably lead to satisfied as well as loyal customers, entails treating a customer's problems as if they were your own - even if the resolution of the problem ends up costing you more money.
  • Another not well-utilized aspect is that your company may even be able to "fix" problems with a competitor's product. In this way, you will actually end up with the opportunity to switch a consumer's allegiance to your company.

In effect, there are many ways to obtain customer satisfaction. These include treating your employees with respect, making your employees part of the "family" at large, rewarding your best customers and offer problem solving skills that your competitors may not be able to meet.t

~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright 2012 All rights reserved

About Us
Laurie helps organizations and professionals make positive changes to achieve their goals.  Achieve Success offers customized solutions to your business challenges including strategic planning, leadership development and employee assessment tools to assist with hiring, promoting and developing key skills to enhance success.   

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In This Issue
Recognizing The Global Demand For Professionals
Are Your Customers Really Satisfied?
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Our Founding Fathers 'declared' our independence. Exceptional Leaders know that to create a desired future, they must declare it. This creates the space, energy and enthusiasm for them and for others to make it a reality.

Bill Gates's declaration was "a computer on every desk running Microsoft software." This is now realized, and Microsoft is struggling to find the next declaration that will propel them into the future.

Google's mission "is to organize the world's information and make it universally accessible and useful." This declaration certainly seems to be working for them.

Making declarations, even with a short-term perspective, can be powerful. Some examples are; "we will increase sales by 20% this next year" and "we will launch this product by March 1st."

Thought Provoker

- What future have you declared for yourself?


- As a leader, do you inspire others by declaring the future?


- Have you made your declarations public?


- Have you made them in writing?


- Have you made speeches declaring to all stakeholders what you want to create for your organization?


Exceptional Leaders declare the future powerfully and frequently to all who will listen.t

~ Copyright protected by author Bruce M. Anderson. Reprinted with permission. Thinking Partners Inc.


"A creative man is motivated by the desire to achieve, not by the desire to beat others."

~ Ayn Rand